What an internet marketing affiliate program does, is it puts you in line to actually earn a piece of the sales that you send over to retailers. The idea usually is to develop a piece of the web, sort of like real estate developers develop choice land. You pick up catchy domain names, and start developing the property with a lot of interesting features; do whatever you feel the market is telling you it wants. This is the case with the real estate developer; he’ll get into an area that’s relatively undeveloped, and he’ll have a vision; he’ll get a sense for what the market’s yearning for. And then he’ll set about building facilities, setting up commercial buildings where he feels retailers and small shops will want to set up base. It’s much the same story with web developers and web asset managers; they’re “getting into a neighborhood” and they’re building facilities.